The Mission of The U.S. Tax Lien Association is to use all of our talents, knowledge, and resources to help make the lives of other people significantly better, to help solve the greatest challenges of our culture, and to only benefit personally in proportion to benefiting the prosperity of the lives of other people.
Meet the Founders
Tony Martinez is the Co-Founder of the United States Tax Lien Association, an organization that’s committed to significantly and positively impacting the lives of other people.
Tony states, "We’re not just in the business of making money with Tax Lien Certificates. Yes, we teach the strategy of investing in Tax Lien Certificates, and yes, we invest in Tax Lien Certificates ourselves, yet the most important business we’re in is the business of helping other people achieve their dreams."
Tony continues, "It’s this simple for me… if I couldn’t be in business to have a direct positive impact on the quality of life of others, then I simply wouldn’t be in business."
It was in 1991 that Tony was introduced to the Tax Lien Certificate investment strategy through one of his early mentors. At the time, he was tasked to research the tax lien process to determine if it was a viable strategy for creating financial success. Tony spent approximately nine months researching Tax Lien Certificates – interviewing county officials, studying property tax law, meeting with attorneys, and physically attending multiple Tax Lien Certificate sales around the country.
Ultimately, Tony made his first investment late that same year in the amount of $260 just to get his feet wet, and then continued researching, learning, investing, and proving the viability of this incredible investment strategy.
Today, Tony, his business partner Saen Higgins, and their team have successfully trained more people hands-on, face-to-face on the strategy of investing in Tax Lien Certificates than any other person or group in the world. Additionally, they’ve completed over 2,000 profitable Tax Lien Certificate and Tax Foreclosed Real Estate transactions for their own portfolio, and have the legally recorded documentation to back it up.
At age 25, Tony was unemployed, a college drop out, financially broke, no car, ruined credit, no bank account, no credit cards, in debt, no health insurance, and had just moved back home with his parents. As he puts it… "I was a total mess." His first job after moving home with his parents was working for Blockbuster Video. He jokes, "you know what’s more embarrassing than being 25 years old and working for Blockbuster Video? Having to have your mom drop you off for work!"
His second job was telemarketing for a real estate investment company part-time for $5 per hour plus commission. It was there that Tony met his early mentor, Dan, who at the time was the company’s owner. Dan asked him to research Tax Lien Certificates, and in doing so inspired Tony to invest in Tax Liens and begin teaching others the powerful strategy.
It was in Tony’s first full year of investing in Tax Lien Certificates and Tax Deed properties that he earned over $100,000.00, and in year four, he and his business partner Saen generated over $5.2 million dollars in revenue.
Tony explains, "It’s one of the main reasons I hold this belief… ‘there’s no limit to the human potential; there’s no limit to what human beings are capable of achieving.‘ And when I say human beings, I mean all human beings."
Although Tony remains inspired by his work, it’s his family that gives his life ultimate meaning. Tony spends the majority of all his spare time with his beautiful wife Heidi and their three children, Adam (age 5), Ashley (age 3), and Aaron (age 1 ½). Tony states, "some of my greatest fulfillment comes from spending quality time with my wife and children, and having large family gatherings with my extended family."
In closing, here’s an excerpt from a speech Tony recently gave:
Saen Higgins is the Co-Founder of the United States Tax Lien Association, and the most sought after public speaker and trainer in the world on the subject of investing in Tax Lien Certificates.
Growing up on California’s Central Coast, Saen was raised with the freedom to explore the world around him and to learn things beyond what was being taught in school. Saen was surrounded by a large extended family, including, 4 siblings, 14 aunts and uncles and dozens of cousins.
At the age of 20, Saen went to work at a car dealership, and it’s this job that would prove to be the catalyst to his future success. This is where Saen not only learned to market, he also learned that he loved working with people. One day, he discovered a new career direction when a client asked him to join a nationwide stock brokerage firm and become a stockbroker.
Saen excelled as a stockbroker, and became the youngest manager in this nationwide financial institution overseeing a team of 127 stockbrokers. Saen’s ability to earn the trust of other people and build personal relationships with his clients allowed him to thrive as a stockbroker and a manager. At this brokerage firm he met and formed a lasting friendship with his current business partner, Tony Martinez.
Saen then transitioned from stockbroker to financial planner, and began working with one of the largest financial institutions in the world, New York Life. While at New York Life, Saen learned about the strategy of investing in Tax Lien Certificates from his long-time friend and colleague Tony, and soon thereafter they joined forces and began investing in Tax Lien Certificates full-time.
Within two short years, Saen, along with his business partner Tony, became recognized as the world’s leading experts on the subject of investing in Tax Lien Certificates. Saen continues to speak to audiences all over the world, and has shared the stage with notables such as Colin Powell, Rudy Guliani, Zig Ziglar, T. Harv Eker, Donald Trump, David Bach and many other incredible speakers and authors. He remains passionate about teaching other people how to achieve their dreams through the power of investing in Tax Lien Certificates.
Although Saen loves positively impacting the lives of others through the power of investing in Tax Lien Certificates, two of his greatest passions are traveling and photography. Saen has taken four trips around the world, and has visited every continent in the world except Antarctica, which he plans on visiting in the very near future. As he is traveling the world he’s immersing himself in multiple cultures, and chronicling it all in one of the most amazing collections of fine photography in the world.
Regardless of where in the world you live, you could bump into Saen somewhere; you may find yourself sitting in an audience watching one of his dynamic presentations, or you may see him walking down some obscure street photographing the beauty and uniqueness of the world.
Why We’re in Business
One of the most important questions we ask ourselves is, "why are we in business?"
We didn’t just pose the question to ourselves as owners of the business; we’ve sat in a boardroom as a team, and answered the question collectively. And, we didn’t just answer the question once; we continue to have very deep meaningful discussions about our purpose for being in business.
Rather than write an essay on why we’re in business, we thought we would simply give you the list of answers that were given by the group. You’ll notice that there’s some redundancy due to the fact that we purposely did not edit the list. Well, except for spelling errors. This is a dynamic list that grows, shifts, and evolves.
Here’s why we’re in business:
|#1:||To be the #1 resource in the world for the best information, training, and resources for successful Tax Lien Certificate investing.|
|#2:||To inspire, train, and equip others so that they can achieve their financial and personal dreams.|
|#3:||To provide the ongoing support structure necessary to help our clients achieve the success they desire.|
|#4:||To provide a better life for all of our stakeholders (clients, employees, business partners, joint venture partners, society, and vendors).|
|#5:||To give people hope – not hope in a wishful thinking sort of way, but the type of hope that gives life, strength, and courage.|
|#6:||To make a large profit by creating extreme value for all of our stakeholders, while making a positive difference in the world.|
|#7:||To help our clients become truly wealthy… financially, spiritually, emotionally, physically, relationally, and mentally – and not necessarily in that order.|
|#8:||To do our part in making a positive difference in the world.|
|#9:||To help solve the greatest everyday challenges people face today by giving them access to the best resources for permanent – predictable – positive transformation.|
|#10:||To give people the tools and resources to have FREEDOM: financial freedom, time freedom, emotional freedom… just plain freedom.|
We know… this may all sound a bit idealistic. However, these are the ideals that we pride ourselves on, and it is conversations like these that we will continue to have in order to grow personally, as a team, and as a company.
In short, our purpose is:
"To positively transform the lives of other people to give them the freedom to live the lifestyle of their dreams, and impact the world because of it."